.png)
Live updates, news, notifications and stats
Staying informed about everything happening at the club—news, updates, players, and more—is essential for fans to feel like they are a vital part of the organization. We have developed a multi-channel system that keeps fans connected and updated in real-time about all aspects of the club.
Mobile App
Maccabi Haifa Football Club
Designed to serve as the backbone of a new digital ecosystem for MH fan community. It aims to enhance fan engagement and foster a vibrant online community
My Role
Time Frame
Tools
The Team
UX Research
2 Months
Figma
1 PM
UI Research
Photoshop
1 Designer
UI Design
Adobe After Effect
4 Developers
Maccabi Haifa is the top rated football club in Israel.It has numerous league titles, domestic cups, and international accolades to its name, strong club culture built on values such as dedication, professionalism, and a commitment to excellence and a rich history of success.
The team enjoys robust fan support, with passionate supporters filling stadiums for both home and away matches.
A new mobile app offers fans a premium experience both on and off the field, keeping them connected with live updates during matches and all the latest club activities, ensuring high levels of engagement.
Overview
In today's fast-paced digital age, the primary link between a soccer club and its fans is through a mobile app. Whether it's live updates, accessing the stadium, or checking match statistics on the commute to work, the app serves as the main communication channel.
Until now, fans have had to rely on various platforms to meet their different needs. The key challenge of the project was to create a comprehensive "logistic and emotional home" that addresses all their requirements—receiving news and updates, purchasing tickets, entering the stadium, and more.
Challanges
Markert Overview
FC Barcelona
_svg.png){kind=logo}
Bayern Munchen
Juventus
SSC Napoli
Inter Milan
365 Scores
1.
The vast majority of the apps use dark mode.
2.
Prioritization of Key Features: emphasize essential features like ticket purchasing, live match updates, and fan interaction. Clear hierarchy helps users quickly locate what they need, improving overall satisfaction.
3.
Integration of Multimedia: Incorporating video highlights, player interviews, and behind-the-scenes content keeps fans engaged.Balanced multimedia with text provide a richer experience.
.png)
Ticketing Process
Fans main pain point was the entire process of purchasing a match ticket, locate the ticket on their email and entering the stadium.
1.
Lack of Accessible Updated Information
Fans may struggle to find the latest news, match schedules, and player updates, leaving them feeling out of touch with the club.
2.
3.
Poor User Experience
An outdated interface that is confusing and hard to navigate, making it difficult to find what they’re looking for.
Main Conclusions
Pain Points
Highlights
Ticketing & Stadiums access
Based on user interviews conducted at the start of the project, a key pain point identified was the exhausting multi-platform process for purchasing tickets and accessing the stadium. In response, we developed a user-centered, streamlined process that allows users to easily buy tickets, view all their purchases for themselves and their family/friends, and enter matches quickly and effortlessly.at he bought for him and his family/friends and enter every match quickly and easily.
My game plan
The design will prioritize an intuitive, visually captivating interface with smooth navigation, ensuring easy access to key features like match stats, player profiles, and merchandise with minimal clicks. It will heavily incorporate visual content to boost engagement and evoke emotional connections with the club's fans.
