Corporate website & online store
Maccabi Haifa Football Club
Designing an innovative digital ecosystem and enhanced digital experience for the leading football club and its fans
My Role
UX Research
UI Research
UI Design
Time Frame
12 Months
Tools
Figma
Photoshop
The Team
2 PM
2 Designers
4 Developers
Maccabi Haifa is the top rated football club in Israel.It has numerous league titles, domestic cups, and international accolades to its name, strong club culture built on values such as dedication, professionalism, and a commitment to excellence and a rich history of success.
The team enjoys robust fan support, with passionate supporters filling stadiums for both home and away matches.
A well - designed eco - systems reflects positively on the brand image and reputation of the team. It demonstrates professionalism, attention to detail, and a commitment to providing fans with a high-quality experience, both on and off the field.
The emotional connection between a soccer fan and their team is deeply ingrained and often lifelong. It transcends mere fandom, evolving into a core aspect of identity, belonging, and community for many supporters.
The primary challenge was to develop a well-designed ecosystem that enhances the team's brand image, engages fans, drives revenue, remains competitive in a rapidly digitalizing landscape, and meets the high standards of other top football club websites globally, all while remaining accessible to less tech-savvy fans.
Overview
Challanges
Market research
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Bayern Munchen
FC Barcelona
Juventus
Real Madrid
Inter Milan
Chicago Bulls
Nike
Adidas
The need for crafting an emotional journey for users to enhance their connection with the club.
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Creating a personalized encounter enriched with additional benefits beyond mere information dissemination.
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Ensuring intuitive navigation for easy and swift access to every section of the website.
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Negative Perception
An unprofessional-looking website can create doubts about the club's overall management and commitment to fans.
2.
Lack of Current Information
Fans may struggle to find the latest news, match schedules, and player updates, leaving them feeling out of touch with the club.
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Main Conclusions
Pain Points
Highlights
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Customisation & Personalisation
A personalized and customized experience includes a dedicated area for fans that consolidates all their data, such as purchase history, loyalty points, and preferences. This allows for a tailored shopping experience where fans can easily access relevant information and make personalized choices.
Designing a unique visual identity for the club's website and sharing the club’s history, values, and mission through compelling narratives helps members and fans connect on a deeper level. Highlighting player journeys, memorable matches, and community impact can evoke emotions and create a sense of belonging.
Emotional bond and sense of pride in the club
Enhancing Fan Engagement, communication and providing information
Create a vibrant platform for fans to interact, share experiences, and stay connected with the club and offer up-to-date news, schedules, results, and player statistics to keep fans informed.
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Create an intuitive and accessible platform that caters to all users, regardless of their skill level. Utilize a rich array of multimedia and visuals to capture the emotional journey of users visiting the site, thereby strengthening the bond between the club and its fans.
My game plan
