E-Commerce website
Samelet for Business
SAMELET is a lead-heavy duty dealership. Its website designed to showcase a wide range of heavy-duty vehicles and equipment while focusing
on converting site visitors
into qualified leads
My Role
Time Frame
Tools
The Team
UX Research
2 Months
Figma
1 Product manager
UI Research
Photoshop
2 Designers
UI Design
Adobe After Effect
3 Developers
SAMELET is a leading car dealership in Israel, known for exclusively importing a diverse range of brands, from high-end sports cars to heavy-duty trucks. Until recently, the business department operated under the umbrella of the company's main brand, but recent changes have made it an independent entity. As a result, a new, distinctive website was needed to showcase their three major brands—Dodge Ram, Fiat, and Iveco—front and center. The primary objectives of the project were to feature clear product listings and implement effective lead capture tools.
Overview
Designing a website for a heavy-duty truck dealership requires a balance of technical functionality, clear communication, and user-centric design. The key challenges revolve around presenting complex product information in an easy-to-navigate format, capturing and nurturing leads, and ensuring a seamless experience across devices. By addressing these challenges with thoughtful solutions, the website can effectively serve both the dealership's operational needs and the customers' expectations.
Challanges
Markert Overview
Mercedes
Tesla
Rivian
Lamboghini
Mack
Maserati
1.
Visual content, clear product descriptions, and transparency as an efficient way of building trust
2.
Personalized experiences that cater to individual needs
3.
Easy navigation throughout process, helping the user make informed decisions, and maintain long-term relationships with the brand
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1.
Persona - Buyer : Choosing the right truck type
Difficulty in selecting the right truck tailored to specific business needs, due to varying specifications, performance requirements, and customization options.
2.
Persona - Seller : Complex Product Information Presentation
Heavy-duty trucks are complex products, often with technical specifications and varied configurations. Conveying this information clearly without overwhelming potential customers can be a challenge
3.
Persona - Seller : Showcasing multiple brands on an equal footing
As a dealership exclusively importing several brands, ensuring each brand receives equal prominence presents a challenge.
Main Conclusions
Pain Points
Highlights
Customization and Specialty Features
A user-friendly, easy-to-navigate wizard that encapsulates key parameters, allowing users to seamlessly sort through a vast array of brands, types, and models, all tailored to their specific needs
Balanced Multi-Brand Display
Present each truck brand with equal prominence, ensuring no brand is favored over another. Use consistent layouts and design elements across the entire website, including the hero section, images, logos, descriptions, and icons, to maintain a balanced and cohesive presentation for all brands.
My game plan
Prioritizing user needs with intuitive navigation and an easy-to-use customization wizard that helps users find the ideal truck for their requirements, while maintaining a balanced brand presentation that highlights the variety of options available.
